Trendyol GO Impact Analysis: Impacts on Restaurants and Grocery Stores 13 June 2024

Project Name: Trendyol GO Impact Analysis

Country: Turkey

Start Date: 01-2024

End Date: 06-2024

Client Name: Trendyol

Project Details:

This study measures the performance impacts of the TrendyolGO platform’s online sales and courier service on restaurants and grocery stores, shedding light on the effects of being present on the platform. Within this scope, the study examined impacts such as employment and revenue growth, productivity gains, customer diversity, and expansion of service areas. Growth and productivity effects were analyzed by comparing TrendyolGO restaurants with other restaurants using the Entrepreneur Information System. Surveys of restaurants and grocery stores were conducted to assess the impacts on their businesses. Additionally, a spatial analysis of TrendyolGO restaurants explored growth effects on restaurants located in less busy areas.

The final report has not been shared by the client; to access the table of contents click here.