Impact of Trendyol on Turkey’s Economy in 2021 1 February 2022

Project Name: Impact of Trendyol on Turkey’s Economy in 2021

Country: Türkiye

Start Date: 01-10-2021

End Date: 01-02-2022

Client Name: Trendyol

Project Details: 

This is a follow-up study on PAL's earlier work on Trendyol's economic impact, with a focus on the post-pandemic trends. Parallel to the growth of Trendyol, PAL's impact assessment methodology also expanded to include a variety of stakeholders such as e-commerce merchants, customers, carriers, restaurants and small business owners.

The methodology developed and employed by the PAL Team involved several surveys for marketplace sellers, customers, carriers, restaurants and small business owners, as well as semi-structured in-depth interviews with ecosystem participants such as sellers and various Trendyol departments, and finally analyzing Trendyol's and public administrative data.
The primary aim of the surveys was to collect data on growth trends, transformation patterns, inclusivity aspects and customer welfare. In addition, in-depth interviews provided insights into user experiences, challenges, and benefits from using Trendyol, helping develop a long list of case studies and success stories. In addition, Trendyol's data, including seller characteristics and company financials was analyzed. This aimed to uncover trends and growth patterns, revealing more about Trendyol's economic impact. Through combining survey data, interview insights, and data analysis, the final report presented a comprehensive narrative about Trendyol's impact in Turkey's e-commerce scene.

This report has not been published by the client. To access to outline of the report please click here. (In Turkish)