Impact of Trendyol on Turkey’s Economy in 2022 2 June 2023

Project Name: Impact of Trendyol on Turkey’s Economy in 2022

Country: Türkiye

Start Date: 01-11-2022

End Date: 01-06-2023

Client Name: Trendyol

Project Details: 

As an update on the 2021 project, it aims to measure the economic impact of Trendyol on the Turkish economy including e-commerce merchants, customers, carriers, restaurants and small business owners.

The project focused on assessing Trendyol's impact on Turkey's economy. The approach involved several surveys for marketplace sellers, customers, carriers, restaurants and small business owners, as well as interviews with ecosystem participants such as sellers and various Trendyol departments, and finally analyzing Trendyol's and public administrative data.
Surveys collected data on growth, transformation, inclusivity and customer welfare. This data helped evaluate how Trendyol influenced its users on these topics. At the same time, structured interviews were held with selected ecosystem participants. These conversations provided insights into user experiences, challenges, and benefits of using Trendyol.

Additionally, Trendyol's data, including seller characteristics and company financials was analyzed. This aimed to uncover trends and growth patterns, revealing more about Trendyol's economic impact. By combining survey data, interview insights, and data analysis, the project presented a comprehensive view of Trendyol's role in Turkey's e-commerce scene.

Click here to access the outline of the report (in Turkish)