Identification of Potential SAP Customers in Türkiye 30 December 2025

Project Name: Identification of Potential SAP Customers in Türkiye

Country: Türkiye

Start Date: 07-2025

End Date: 12-2025

Client Name: SAP Türkiye

Project Details:

The assignment identified high-performing Turkish firms not yet using SAP to build a prioritized prospect list. Seven firm rankings (ISO1000, Fortune500, TİM1000, Ar-Ge250, the OIZ Stars survey, DEİK members, and Turquality firms) were consolidated into a single deduplicated set, with names standardized and financial values converted to real terms for comparability. Existing SAP users were identified by matching against SAP customer and DUNS datasets and screening public SAP references and job postings. The remaining non-users were assessed on performance metrics (sales, exports, R&D spending) and segmented into buyer personas representing priority prospect groups. Deliverables included supporting tables, sample firm subsets per persona, and a final unique firm set with detailed sectoral and performance data.