Impact of Trendyol on Turkey’s Economy in 2019 1 July 2020

Project Name: Impact of Trendyol on Turkey’s Economy in 2019

Country: Türkiye

Start Date: 01-03-2020

End Date: 01-07-2020

Client Name: Trendyol

Project Details: 

The project aimed to measure the economic impact of Trendyol, a leading and fastest growing e-commerce marketplace, on Turkish economy including SMEs and cosumers.

The project focused on assessing Trendyol's impact on Turkey's economy. The methodology involved an enterprise survey, merchant interviews, and analysis of Trendyol's data. The team developed and tested various hypotheses regarding Trendyol's impact, including growth, digital transformation, and inclusivity. In addition, several case studies focusing on success stories have been developed through structured in-depth interviews with SMEs. The final report included the synthses of major findings which were widely disseminated in the media and mong key stakeholders.

To access the report, please click here. (In Turkish)